This year was a tough one for travel fairs. First, ITB Berlin had to be cancelled last minute in February. And that was only the beginning! Yet, big travel events like WTM London and the Phocuswright Conference in the US tried to offer industry peers a space to come together and take stock. This is how we experienced these last two weeks of online travel fairs.
Travel has a new buzzword: the connected trip. Referenced in earnings calls and at industry events by Booking.com CEO Glenn Fogel a couple of years ago, it describes a well-known concept in a new shape: the ability to sell end-to-end itineraries to travellers but in a digital, interactive, hyper-personalised way, throughout the whole travel lifecycle.