If anyone would have predicted in advance how 2020 has turned out to be, we might have called them completely crazy. We simply could not have imagined to get hit by such a chain of events.
This year was a tough one for travel fairs. First, ITB Berlin had to be cancelled last minute in February. And that was only the beginning! Yet, big travel events like WTM London and the Phocuswright Conference in the US tried to offer industry peers a space to come together and take stock. This is how we experienced these last two weeks of online travel fairs.